Do you know the difference between a logo and a brand? In the final episode of season 1 of the Go for Growth Show we talk to Belinda Vesey-Brown, brand marketing guru. Belinda tells us about the importance of brand, its impact on customers and culture alike, as well as how her marketing strategy agency, Brandonian, works with businesses to really nail it.
Belinda also talks to us about the power of neuro-marketing and how advertisers use it to influence customers. What is neuro-marketing? In summary, neuro-marketing is the application of neuropsychology in commercial marketing communications to achieve market research and to study consumer buying behaviour in response to marketing stimuli.
As well as Brandonian, Belinda also tells us about her other businesses, Brio Group and TaggedPDF, Brio Group being her tactical marketing business. Watch to the end to learn all about the holy grail of marketing.
If you haven’t yet watched our previous Go for Growth Show episode with Sel Watts, you can find it here. Sel talks us through people power, the idea of 'Your Business is your People', the new wave of entrepreneurs and how young people are missing out on opportunities of finding pure gold. Some of our other recent episodes are below: