What is a marketing specialist?
A marketing specialist is responsible for planning, executing and developing marketing campaigns with a specific focus on targeting potential customers and increasing sales. They analyse and track trends to define an organisation’s marketing strategy to determine how best to reach relevant target markets.
Marketing specialist duties and tasks can include:
- Track marketing campaigns using data collected from a variety of platforms including social media
- Liaise with internal product and development teams to monitor marketing initiatives
- Report to relevant stakeholders on overall performance of marketing campaigns and provide recommendations to optimise performance
- Create, develop and proof marketing material and content to ensure tone and brand guidelines are maintained to achieve desired marketing objectives
- Lead generation
- Competitive analysis.
These marketing tasks are particularly well-suited to being outsourced. Organisations free up their local marketing teams’ time by sending these tasks to outsourced marketing specialists. This allows your onshore team to focus on performing higher value, revenue generating work.