Outsourced Marketing Specialists

What is a marketing specialist?

A marketing specialist is responsible for planning, executing and developing marketing campaigns with a specific focus on targeting potential customers and increasing sales. They analyse and track trends to define an organisation’s marketing strategy to determine how best to reach relevant target markets.

Marketing specialist duties and tasks can include:

Track marketing campaigns using data collected from a variety of platforms including social media
Liaise with internal product and development teams to monitor marketing initiatives
Report to relevant stakeholders on overall performance of marketing campaigns and provide recommendations to optimise performance
Create, develop and proof marketing material and content to ensure tone and brand guidelines are maintained to achieve desired marketing objectives
Lead generation
Competitive analysis.

These marketing tasks are particularly well-suited to being outsourced. Organisations free up their local marketing teams’ time by sending these tasks to outsourced marketing specialists. This allows your onshore team to focus on performing higher value, revenue generating work.

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As marketing specialists use data to develop campaigns, they may require an understanding of technical marketing tools and analytics to collect this information. As much as they need to be able to communicate with stakeholders and develop content that is engaging to chosen target markets, so must they possess solid implementation skills to achieve reach and engage their intended audience.

Outsourcing services recruit marketing specialists the same way an internal, talent acquisition team would. Essentially, they ask the same questions to understand whether these offshore candidates would be able to provide the level of quality required by Australian organisations:

What experience and knowledge do you have working in marketing including exposure to SEO, social media, content development, campaign implementation, automation tools and paid digital platforms?
How familiar are you with analysing market trends and applying them to campaigns?
What are some examples of previous successful marketing content you have developed?
How do you ensure excellent communication when speaking with relevant stakeholders, to develop marketing strategies?
What organisation and project management tools have you used?
Provide an example of how you showcased a high level of accuracy and attention to detail.
What marketing software and tools are you familiar with?

In terms of qualifications, a higher education degree or certificate in marketing, communications or business administration is desirable. Outsourcing companies can help you find the right candidate to meet your organisation's marketing requirements by hiring these specialists who can efficiently create and develop content with your onshore teams to increase revenue.

Reduced costs

Save up to 70% on employment costs.

Expert support

A reputable outsourced provider can help ensure your outsourced journey is optimised for success.

Improve staff satisfaction

Increase employee satisfaction and decrease staff attrition rates.

Business growth

Foster sustainable business longevity by reinvesting into the growth of your business.

Flexibility and availability

Help your business become more agile and flexible by opening up 24/7 availability.

Access a global talent pool

Give your business the ability to tap into a global talent pool to source candidates from anywhere in the world.

What are the costs associated with hiring an offshore marketing specialist?

Outsourcing your marketing specialist roles to the Philippines can represent significant cost savings of up to 70%. At Beepo, we offer a simple monthly fee to help you reduce your overheads and focus on growing your business. This monthly fee covers everything: including infrastructure, security, recruitment and training, management and staff benefits.

For more detailed information on costs, please arrange a business consultation so we can tailor a solution to your business needs.

How does hiring an outsourced marketing specialist work?

This first step is to find out if your business is offshore ready. If the answer is yes, here are the next steps:

Create a job description: to help us hire the right candidate for your role. We can also assist in this process to ensure we are finding the best talent in the current local market.
Source the right candidate: we source candidates across our database and the local market before presenting you with a shortlist of the most suitable candidates available.
Screen and interview: you screen, interview and select the candidate(s) you’d like to hire while we take care of the infrastructure set up to get them ready to work for your business. It’s usually around six to eight weeks to get your offshore staff up and running.
Onboard and train: your business, along with the operational assistance of our offshore management team, organise new staff onboarding and training, including the use of your systems, any relevant processes and workflows they may need and an overview of your company values and culture. This will help your new team member fit seamlessly into your organisation and assist in effective change management with your existing onshore team members.