Outsource Marketing Specialists | Beepo

What is a marketing specialist?

A marketing specialist is responsible for planning, executing and developing marketing campaigns with a specific focus on targeting potential customers and increasing sales. They analyse and track trends to define an organisation’s marketing strategy to determine how best to reach relevant target markets.

Marketing specialist duties and tasks can include:

Track marketing campaigns using data collected from a variety of platforms including social media
Liaise with internal product and development teams to monitor marketing initiatives
Report to relevant stakeholders on overall performance of marketing campaigns and provide recommendations to optimise performance
Create, develop and proof marketing material and content to ensure tone and brand guidelines are maintained to achieve desired marketing objectives
Lead generation
Competitive analysis.

These marketing tasks are particularly well-suited to being outsourced. Organisations free up their local marketing teams’ time by sending these tasks to outsourced marketing specialists. This allows your onshore team to focus on performing higher value, revenue generating work.

As marketing specialists use data to develop campaigns, they may require an understanding of technical marketing tools and analytics to collect this information. As much as they need to be able to communicate with stakeholders and develop content that is engaging to chosen target markets, so must they possess solid implementation skills to achieve reach and engage their intended audience.

Outsourcing services recruit marketing specialists the same way an internal, talent acquisition team would. Essentially, they ask the same questions to understand whether these offshore candidates would be able to provide the level of quality required by Australian organisations:

What experience and knowledge do you have working in marketing including exposure to SEO, social media, content development, campaign implementation, automation tools and paid digital platforms?
How familiar are you with analysing market trends and applying them to campaigns?
What are some examples of previous successful marketing content you have developed?
How do you ensure excellent communication when speaking with relevant stakeholders, to develop marketing strategies?
What organisation and project management tools have you used?
Provide an example of how you showcased a high level of accuracy and attention to detail.
What marketing software and tools are you familiar with?

In terms of qualifications, a higher education degree or certificate in marketing, communications or business administration is desirable. Outsourcing companies can help you find the right candidate to meet your organisation's marketing requirements by hiring these specialists who can efficiently create and develop content with your onshore teams to increase revenue.

Benefits of outsourcing marketing specialist roles

Organisations are able to appreciate the added benefits that come from offshoring marketing specialist duties to the Philippines, including:

Increased employee satisfaction

Give your local team peace of mind by relieving them of any unnecessary tasks and sharing the workload with an offshore team or team member. This will help increase employee satisfaction within your business. With your marketing specialist team able to focus on what they were hired to do, you can expect to see a positive change in your working atmosphere.
Cost savings

Hiring local staff can prove very costly to an organisation. Hiring an offshore team member that can assist your local team with routine marketing specialist tasks for a fraction of the price will help you control costs in your organisation, saving up to 70% when compared to hiring locally.
Business growth

Hiring full time offshore marketing specialist can help increase profits and supercharge your business growth. By adding extra capability through an offshore team, your local employees will have additional capacity to take on more work and grow your business sustainably.
Efficiency increase

Sending daily, time consuming, repeatable systems administrator tasks offshore will allow your local team to take on more work. By sharing the workload between your onshore and offshore team, you will notice a drastic increase in efficiency and productivity within your organisation.

What are the costs associated with hiring an offshore marketing specialist?

Outsourcing your marketing specialist roles to the Philippines can represent significant cost savings of up to 70%. At Beepo, we offer a simple monthly fee to help you reduce your overheads and focus on growing your business. This monthly fee covers everything: including infrastructure, security, recruitment and training, management and staff benefits.

For more detailed information on costs, please arrange a business consultation so we can tailor a solution to your business needs.

The Beepo advantage

Beepo is an outsourcing company based in Australia that offers businesses a distinct competitive edge with offshore staffing solutions. We take the time to understand the hardships our clients face when it comes to recruiting hard working, dedicated staff. The Philippines is renowned for its rich talent pool. This makes us adept at finding and recruiting the best talent for our clients.

Additional marketing roles and services your business can outsource to the Philippines

So, you've decided to send your outsource marketing specialist tasks to the Philippines to take advantage of the benefits of outsourcing. Why not consider embracing offshoring solutions for your other marketing services as well? Take a look at the below list of roles and services that are well-suited to offshoring:

Business services