Outsourced Copywriters

What is a copywriter?

A copywriter is responsible for researching, planning and creating written content in order to attract and engage with an organisation’s target market. They interact with several internal departments to ensure the written content is presented to the target audience in an attention-grabbing and efficient way. Copywriters and content writers are very similar.

Copywriter duties and tasks can include:

Creating copy for social media platforms including headlines and blurbs
Liaising with internal and external stakeholders to determine the underlying messages, call to actions and what outcome the copy will produce; e.g. for a customer to click a link and sign up for a course, or, a customer to purchase a product
Produce various digital content such as articles, web pages, blog posts, company newsletters and reports
Editing and proofreading.

These copywriting tasks are particularly well-suited to being outsourced. Organisations free up their local marketing teams’ time by sending these tasks to outsourced copywriters. This allows your onshore team to focus on performing higher value, revenue generating work.

TALK TO US

Copywriters are generally part of the marketing team and work to ensure that the finished written content is attractive and engaging. Copywriters need to understand what end result organisational managers want from the copy and be able to translate that into content that will get customers to that desired outcome. Creativity and quality implementation skills are necessary in order to reach and successfully turn a prospect into a valued customer (after the appropriate amount of nurture).

Copywriters are essentially the chameleons of the marketing teams; they are able to interpret the tone of one brand, and then, switch to another. Adaptability is another key trait.

Outsourcing service providers recruit copywriters the same way an internal, talent acquisition team would. Essentially, they ask the same questions to understand whether these offshore candidates would be able to provide the level of quality required by Australian organisations:

What experience and knowledge do you have managing an organisation’s social media presence?
How familiar are you with producing copy for digital, print and broadcast platforms?
What are some examples of previous successful content you have developed?
How do you ensure excellent communication when speaking with relevant stakeholders, to understand the tone, message and target audience they are hoping to reach?
What project management and writing tools have you used?
Provide an example of how you showcased a high level of accuracy and attention to detail.
What understanding of SEO concepts do you possess?

In terms of qualifications, a higher education degree or certificate in marketing or communications is desirable. Outsourcing companies can help you find the right candidate to meet your organisation's marketing requirements by hiring writers who can efficiently create and develop content with your onshore teams.

Reduced costs

Save up to 70% on employment costs.

Expert support

A reputable outsourced provider can help ensure your outsourced journey is optimised for success.

Improve staff satisfaction

Increase employee satisfaction and decrease staff attrition rates.

Business growth

Foster sustainable business longevity by reinvesting into the growth of your business.

Flexibility and availability

Help your business become more agile and flexible by opening up 24/7 availability.

Access a global talent pool

Give your business the ability to tap into a global talent pool to source candidates from anywhere in the world.

What are the costs associated with hiring an offshore copywriter?

Outsourcing your copywriter roles to the Philippines can represent significant cost savings of up to 70%. At Beepo, we offer a simple monthly fee to help you reduce your overheads and focus on growing your business. This monthly fee covers everything: including infrastructure, security, recruitment and training, management and staff benefits.

For more detailed information on costs, please arrange a business consultation so we can tailor a solution to your business needs.

How does hiring an outsourced copywriter work?

This first step is to find out if your business is offshore ready. If the answer is yes, here are the next steps:

Create a job description: to help us hire the right candidate for your role. We can also assist in this process to ensure we are finding the best talent in the current local market.
Source the right candidate: we source candidates across our database and the local market before presenting you with a shortlist of the most suitable candidates available.
Screen and interview: you screen, interview and select the candidate(s) you’d like to hire while we take care of the infrastructure set up to get them ready to work for your business. It’s usually around six to eight weeks to get your offshore staff up and running.
Onboard and train: your business, along with the operational assistance of our offshore management team, organise new staff onboarding and training, including the use of your systems, any relevant processes and workflows they may need and an overview of your company values and culture. This will help your new team member fit seamlessly into your organisation and assist in effective change management with your existing onshore team members.