What is a copywriter?
A copywriter is responsible for researching, planning and creating written content in order to attract and engage with an organisation’s target market. They interact with several internal departments to ensure the written content is presented to the target audience in an attention-grabbing and efficient way. Copywriters and content writers are very similar.
Copywriter duties and tasks can include:
- Creating copy for social media platforms including headlines and blurbs
- Liaising with internal and external stakeholders to determine the underlying messages, call to actions and what outcome the copy will produce; e.g. for a customer to click a link and sign up for a course, or, a customer to purchase a product
- Produce various digital content such as articles, web pages, blog posts, company newsletters and reports
- Editing and proofreading.
These copywriting tasks are particularly well-suited to being outsourced. Organisations free up their local marketing teams’ time by sending these tasks to outsourced copywriters. This allows your onshore team to focus on performing higher value, revenue generating work.