copy-writer

Outsource copywriters to the Philippines

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What is a copywriter?

A copywriter is responsible for researching, planning and creating written content in order to attract and engage with an organisation’s target market. They interact with several internal departments to ensure the written content is presented to the target audience in an attention-grabbing and efficient way. Copywriters and content writers are very similar. 

Copywriter duties and tasks can include:

  • Creating copy for social media platforms including headlines and blurbs
  • Liaising with internal and external stakeholders to determine the underlying messages, call to actions and what outcome the copy will produce; e.g. for a customer to click a link and sign up for a course, or, a customer to purchase a product
  • Produce various digital content such as articles, web pages, blog posts, company newsletters and reports
  • Editing and proofreading.

These copywriting tasks are particularly well-suited to being outsourced. Organisations free up their local marketing teams’ time by sending these tasks to outsourced copywriters. This allows your onshore team to focus on performing higher value, revenue generating work.

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What key skills and qualifications make a great copywriter?

Copywriters are generally part of the marketing team and work to ensure that the finished written content is attractive and engaging. Copywriters need to understand what end result organisational managers want from the copy and be able to translate that into content that will get customers to that desired outcome. Creativity and quality implementation skills are necessary in order to reach and successfully turn a prospect into a valued customer (after the appropriate amount of nurture). 

Copywriters are essentially the chameleons of the marketing teams; they are able to interpret the tone of one brand, and then, switch to another. Adaptability is another key trait. 

Outsourcing service providers recruit copywriters the same way an internal, talent acquisition team would. Essentially, they ask the same questions to understand whether these offshore candidates would be able to provide the level of quality required by Australian organisations:

  • What experience and knowledge do you have managing an organisation’s social media presence?
  • How familiar are you with producing copy for digital, print and broadcast platforms?
  • What are some examples of previous successful content you have developed?
  • How do you ensure excellent communication when speaking with relevant stakeholders, to understand the tone, message and target audience they are hoping to reach?
  • What project management and writing tools have you used?
  • Provide an example of how you showcased a high level of accuracy and attention to detail.
  • What understanding of SEO concepts do you possess?

In terms of qualifications, a higher education degree or certificate in marketing or communications is desirable. Outsourcing companies can help you find the right candidate to meet your organisation's marketing requirements by hiring writers who can efficiently create and develop content with your onshore teams.

Benefits of outsourcing copywriter roles

Organisations are able to appreciate the added benefits that come from offshoring copywriter duties to the Philippines, including:

  • Increased employee satisfaction

    Give your local team peace of mind by relieving them of any unnecessary tasks and sharing the workload with an offshore team or team member. This will help increase employee satisfaction within your business. With your copywriter team able to focus on what they were hired to do, you can expect to see a positive change in your working atmosphere.

  • Cost savings

    Hiring local staff can prove very costly to an organisation. Hiring an offshore team member that can assist your local team with routine copywriter tasks for a fraction of the price will help you control costs in your organisation, saving up to 70% when compared to hiring locally.

  • Business growth

    Hiring full time offshore copywriter can help increase profits and supercharge your business growth. By adding extra capability through an offshore team, your local employees will have additional capacity to take on more work and grow your business sustainably.

  • Efficiency increase

    Sending daily, time consuming, repeatable systems administrator tasks offshore will allow your local team to take on more work. By sharing the workload between your onshore and offshore team, you will notice a drastic increase in efficiency and productivity within your organisation.

What are the costs associated with hiring an offshore copywriter?

Outsourcing your copywriter roles to the Philippines can represent significant cost savings of up to 70%. At Beepo, we offer a simple monthly fee to help you reduce your overheads and focus on growing your business. This monthly fee covers everything: including infrastructure, security, recruitment and training, management and staff benefits.

For more detailed information on costs, please arrange a business consultation so we can tailor a solution to your business needs.

The Beepo advantage

Beepo is an outsourcing company based in Australia that offers businesses a distinct competitive edge with offshore staffing solutions. We take the time to understand the hardships our clients face when it comes to recruiting hard working, dedicated staff. The Philippines is renowned for its rich talent pool. This makes us adept at finding and recruiting the best talent for our clients.

Additional marketing roles and services your business can outsource to the Philippines

So, you've decided to send your outsource copywriting tasks to the Philippines to take advantage of the benefits of outsourcing. Why not consider embracing offshoring solutions for your other marketing services as well? Take a look at the below list of roles and services that are well-suited to offshoring:

Interested in learning more about the outsourced solution we can provide for your business?