BENEFITS

Improve staff satisfaction: an outsourcing benefit

Allow your local team to focus on what motivates them and what they do best.

IN ACTION
Improve staff satisfaction benefits

A medium-sized professional services business working across several industry verticals wanted to scale the growth of their business with improved efficiencies, a better lead generation engine and improved conversion rates.

They kept strategy, content development and project management onshore and outsourced all marketing implementation functions offshore.

With this ‘blended marketing’ team and the ability to focus their marketing and use their resources more effectively, this business achieved a 100% inbound marketing strategy, no longer needing to rely on outbound sales initiatives. They also experienced a 104% increase in lead generation over 12 months after implementing a content-led strategy via the new blended onshore/offshore team.