What is a SEM specialist?
A search engine marketing (SEM) specialist is responsible for managing all pay-per-click marketing activities and uses paid tactics to achieve higher search engine rankings for websites. They collaborate with digital marketing teams to maximise return on investment (ROI) through pay-per-click (PPC) platforms such as Google and Bing, all to drive customers and traffic to an organisation’s website.
SEM specialist duties and tasks can include:
- Researching, testing and executing analysis to identify trends and insights as to where the best ROI opportunities lie for paid search campaigns
- Track all PPC initiatives and website analytics to measure the success of SEM and optimise performance
- Manage expenses and budgets for PPC campaigns
- Work with content creators and copywriters to optimise landing pages for paid search engine marketing campaigns.
These marketing tasks are particularly well-suited to being outsourced. Organisations free up their local marketing teams’ time by sending these tasks to outsourced SEM specialists. This allows your onshore team to focus on performing higher value, revenue generating work.