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A search engine marketing (SEM) specialist is responsible for managing all pay-per-click marketing activities and uses paid tactics to achieve higher search engine rankings for websites. They collaborate with digital marketing teams to maximise return on investment (ROI) through pay-per-click (PPC) platforms such as Google and Bing, all to drive customers and traffic to an organisation’s website.
SEM specialist duties and tasks can include:
These marketing tasks are particularly well-suited to being outsourced. Organisations free up their local marketing teams’ time by sending these tasks to outsourced SEM specialists. This allows your onshore team to focus on performing higher value, revenue generating work.
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Although SEM and SEO are different, SEM specialists need to have an understanding of search engine optimisation to keep up-to-date with how paid search engines track pages. Although SEO relates to organic traffic, SEM still needs to bear in mind the quality of website content and keywords to improve these rankings. Understanding how to combine SEO functions with PPC tactics is how SEM specialists succeed.
Outsourcing service providers recruit SEM specialists the same way an internal, talent acquisition team would. Essentially, they ask the same questions to understand whether these offshore candidates would be able to provide the level of quality required by Australian organisations:
In terms of qualifications, a higher education degree or certificate in marketing, communications or business administration is desirable. A few years experience in online marketing in a similar role is also preferred as SEM specialists understand how to attract target audiences and read market trends; skills developed through real world experience. SEM specialists blend research and content creation skills to produce well optimised and profitable paid search campaigns.
Outsourcing companies can help you find the right candidate to meet your organisation's marketing requirements. By hiring these specialists who can efficiently consult alongside your marketing team to optimise website overall performance, businesses will see an increase in revenue and more time for their onshore staff to focus on what they were hired to do.
Organisations are able to appreciate the added benefits that come from offshoring SEM specialist duties to the Philippines, including:
Increased employee satisfaction
Give your local team peace of mind by relieving them of any unnecessary tasks and sharing the workload with an offshore team or team member. This will help increase employee satisfaction within your business. With your SEM specialist team able to focus on what they were hired to do, you can expect to see a positive change in your working atmosphere.
Hiring local staff can prove very costly to an organisation. Hiring an offshore team member that can assist your local team with routine SEM specialist tasks for a fraction of the price will help you control costs in your organisation, saving up to 70% when compared to hiring locally.
Hiring full time offshore SEM specialist can help increase profits and supercharge your business growth. By adding extra capability through an offshore team, your local employees will have additional capacity to take on more work and grow your business sustainably.
Sending daily, time consuming, repeatable SEM specialist tasks offshore will allow your local team to take on more work. By sharing the workload between your onshore and offshore team, you will notice a drastic increase in efficiency and productivity within your organisation.
Outsourcing your SEM specialist roles to the Philippines can represent significant cost savings of up to 70%. At Beepo, we offer a simple monthly fee to help you reduce your overheads and focus on growing your business. This monthly fee covers everything: including infrastructure, security, recruitment and training, management and staff benefits.
For more detailed information on costs, please arrange a business consultation so we can tailor a solution to your business needs.
This first step is to find out if your business is offshore ready. If the answer is yes, here are the next steps:
Beepo is an outsourcing company based in Australia that offers businesses a distinct competitive edge with offshore staffing solutions. We take the time to understand the hardships our clients face when it comes to recruiting hard working, dedicated staff. The Philippines is renowned for its rich talent pool. This makes us adept at finding and recruiting the best talent for our clients.
Additional marketing roles and services your business can outsource to the Philippines
So, you've decided to send your outsource SEM specialist tasks to the Philippines to take advantage of the benefits of outsourcing. Why not consider embracing offshoring solutions for your other marketing services as well? Take a look at the below list of roles and services that are well-suited to offshoring: