Outsourced SEM Specialists

What is a SEM specialist?

A search engine marketing (SEM) specialist is responsible for managing all pay-per-click marketing activities and uses paid tactics to achieve higher search engine rankings for websites. They collaborate with digital marketing teams to maximise return on investment (ROI) through pay-per-click (PPC) platforms such as Google and Bing, all to drive customers and traffic to an organisation’s website.

SEM specialist duties and tasks can include:

Researching, testing and executing analysis to identify trends and insights as to where the best ROI opportunities lie for paid search campaigns
Track all PPC initiatives and website analytics to measure the success of SEM and optimise performance
Manage expenses and budgets for PPC campaigns
Work with content creators and copywriters to optimise landing pages for paid search engine marketing campaigns.

These marketing tasks are particularly well-suited to being outsourced. Organisations free up their local marketing teams’ time by sending these tasks to outsourced SEM specialists. This allows your onshore team to focus on performing higher value, revenue generating work.

Although SEM and SEO are different, SEM specialists need to have an understanding of search engine optimisation to keep up-to-date with how paid search engines track pages. Although SEO relates to organic traffic, SEM still needs to bear in mind the quality of website content and keywords to improve these rankings. Understanding how to combine SEO functions with PPC tactics is how SEM specialists succeed.

Outsourcing service providers recruit SEM specialists the same way an internal, talent acquisition team would. Essentially, they ask the same questions to understand whether these offshore candidates would be able to provide the level of quality required by Australian organisations:

What experience and knowledge do you have working as an SEM or SEO specialist or in a similar role within digital marketing?
How familiar are you with analysing market trends and applying them to webpages and written content?
How do you ensure excellent communication when speaking with relevant stakeholders to understand who they wish to attract and why?
Provide an example of how you showcased a high level of accuracy and attention to detail.
What marketing software and tools are you familiar with?

In terms of qualifications, a higher education degree or certificate in marketing, communications or business administration is desirable. A few years experience in online marketing in a similar role is also preferred as SEM specialists understand how to attract target audiences and read market trends; skills developed through real world experience. SEM specialists blend research and content creation skills to produce well optimised and profitable paid search campaigns.

Outsourcing companies can help you find the right candidate to meet your organisation's marketing requirements. By hiring these specialists who can efficiently consult alongside your marketing team to optimise website overall performance, businesses will see an increase in revenue and more time for their onshore staff to focus on what they were hired to do.

Benefits of outsourcing SEM specialist roles

Organisations are able to appreciate the added benefits that come from offshoring SEM specialist duties to the Philippines, including:

Reduced costs

Save up to 70% on employment costs.

Expert support

A reputable outsourced provider can help ensure your outsourced journey is optimised for success.

Improve staff satisfaction

Increase employee satisfaction and decrease staff attrition rates.

Business growth

Foster sustainable business longevity by reinvesting into the growth of your business.

Flexibility and availability

Help your business become more agile and flexible by opening up 24/7 availability.

Access a global talent pool

Give your business the ability to tap into a global talent pool to source candidates from anywhere in the world.

What are the costs associated with outsourcing SEM specialist roles?

Outsourcing your SEM specialist roles to the Philippines can represent significant cost savings of up to 70%. At Beepo, we offer a simple monthly fee to help you reduce your overheads and focus on growing your business. This monthly fee covers everything: including infrastructure, security, recruitment and training, management and staff benefits.

For more detailed information on costs, please arrange a business consultation so we can tailor a solution to your business needs.

How does hiring an outsourced SEM specialist work?

This first step is to find out if your business is offshore ready. If the answer is yes, here are the next steps:

Create a job description: to help us hire the right candidate for your role. We can also assist in this process to ensure we are finding the best talent in the current local market.
Source the right candidate: we source candidates across our database and the local market before presenting you with a shortlist of the most suitable candidates available.
Screen and interview: you screen, interview and select the candidate(s) you’d like to hire while we take care of the infrastructure set up to get them ready to work for your business. It’s usually around six to eight weeks to get your offshore staff up and running.
Onboard and train: your business, along with the operational assistance of our offshore management team, organise new staff onboarding and training, including the use of your systems, any relevant processes and workflows they may need and an overview of your company values and culture. This will help your new team member fit seamlessly into your organisation and assist in effective change management with your existing onshore team members.