Outsource real estate marketing coordinators to the Philippines


What is an outsourced real estate marketing coordinator?

Busy real estate agencies with sale and rental listings that are constantly on the move, need efficient marketing assistance to ensure they’re able to maximise every opportunity. The role doesn’t necessarily need to be in-house though and can be outsourced to an external person or even performed offshore in locations such as the Philippines.

An outsourced marketing coordinator can do everything from organising photography through to writing and placing listings online and even sending email communications to potential buyers. With this kind of assistance your local team can then focus entirely on turning leads into buyers and generating revenue for your business.

An offshore marketing coordinator is a cost effective way to resource your agency and they can complete all of the following tasks and more:

  • Copywriting and placing rental and sales listings online and into print advertising
  • Liaising with photographers and videographers for property photoshoots
  • Editing images
  • Email marketing
  • Database management
  • Social media marketing
  • Managing third party websites
  • Responding to enquiries
  • Designing of property brochures and advertisements
  • Producing sales listing proposals
  • Tailored marketing for individual sales agents.


Why do real estate agents outsource marketing tasks offshore?

With property marketing listings across so many digital and print platforms, real estate agencies rely heavily on marketing coordinators to keep on top of each channel. Not only are agents able to focus on nurturing new client relationships but office administrators and receptionists are also able to provide the excellent customer service that clients are expecting rather than getting bogged down in all the elements needed for a successful ad listing.

Employing an offshore marketing coordinator ensures you have someone with the attention to detail that’s needed to ensure every listing is correct and that the listing shows the property in its best possible light. They’ll also be focused on presenting the property on every available platform in a timely manner so that your agency is in front of every potential buyer or renter as soon as possible.

What other real estate job roles can be outsourced?

It’s not just marketing, a whole range of roles can be outsourced offshore by your real estate agency, including:

What are the benefits of outsourcing real estate marketing coordinator roles offshore?

Organisations are able to appreciate the added benefits that come from offshoring real estate marketing coordinator duties to the Philippines, including:

  • Increased employee satisfaction

    Give your local team peace of mind by relieving them of any unnecessary tasks and sharing the workload with an offshore team or team member. This will help increase employee satisfaction within your business. With your real estate marketing coordinator team able to focus on what they were hired to do, you can expect to see a positive change in your working atmosphere.

  • Cost savings

    Hiring local staff can prove very costly to an organisation. Hiring an offshore team member that can assist your local team with routine real estate marketing coordinator tasks for a fraction of the price will help you control costs in your organisation, saving up to 70% when compared to hiring locally.

  • Business growth

    Hiring full time offshore real estate marketing coordinator can help increase profits and supercharge your business growth. By adding extra capability through an offshore team, your local employees will have additional capacity to take on more work and grow your business sustainably.

  • Efficiency increase

    Sending daily, time consuming, repeatable real estate marketing coordinator tasks offshore will allow your local team to take on more work. By sharing the workload between your onshore and offshore team, you will notice a drastic increase in efficiency and productivity within your organisation.

What are the costs associated with outsourcing real estate marketing coordinator roles?

Outsourcing your marketing coordinator to the Philippines can represent significant employment cost savings for your business of up to 70%. At Beepo, we offer a simple monthly fee to help you reduce your overheads and focus on growing your business. This monthly fee covers everything from infrastructure, security, management and recruitment, to training, IT, legal and staff benefits.

For more detailed information on costs, please arrange a business consultation so we can tailor a solution to your business needs.

How does hiring an outsourced real estate marketing coordinator work?

This first step is to find out if your business is offshore ready. If the answer is yes, here are the next steps:

  • Create a job description: to help us hire the right candidate for your role. We can also assist in this process to ensure we are finding the best talent in the current local market. 
  • Source the right candidate: we source candidates across our database and the local market before presenting you with a shortlist of the most suitable candidates available. 
  • Screen and interview: you screen, interview and select the candidate(s) you’d like to hire while we take care of the infrastructure set up to get them ready to work for your business. It’s usually around six to eight weeks to get your offshore staff up and running.
  • Onboard and train: your business, along with the operational assistance of our offshore management team, organise new staff onboarding and training, including the use of your systems, any relevant processes and workflows they may need and an overview of your company values and culture. This will help your new team member fit seamlessly into your organisation and assist in effective change management with your existing onshore team members.

The Beepo advantage

As an Australian-based outsourcing company, Beepo is familiar with the challenges being faced by businesses in finding, recruiting and retaining hard working and talented people. We help give these businesses a competitive edge by tapping into the Philippines labour force and finding professionals who are ready and willing to join their team.

We manage the entire recruitment process including training and we also manage staff productivity on an ongoing basis in conjunction with our client. This leaves our client free to focus on the delegation of tasks and delivery of outcomes required in the role.

Our highly-skilled and professional marketing coordinators will take the hassle out of your property marketing strategy with high quality work that’s delivered in a timely and accurate manner - leaving your sales agents, property managers and client-facing administration staff, the chance to focus on what they do best.

Additional real estate roles and services your business can outsource to the Philippines

So, you've decided to send your outsource real estate marketing coordinating tasks to the Philippines to take advantage of the benefits of outsourcing. Why not consider embracing offshoring solutions for your other real estate services as well? Take a look at the below list of roles and services that are well-suited to offshoring:

Interested in learning more about the outsourced solution we can provide for your business?