What is a content moderator?
A content moderator is responsible for reviewing user-generated content to ensure that it’s not inappropriate, harmful or offensive before it is uploaded to a platform. They usually follow brand guidelines or rules that protect the image, compliance and reputation of the business. Depending on business requirements they are usually placed within the marketing, quality assurance (QA), customer service or administration departments.
Content moderator duties and tasks can include:
- Maintain the reputation of your business
- Promote a strong and positive community for your brand
- Reply to customer questions on your social media posts, blogs and forums
- Protect your social media page’s users from inappropriate content or harassment
- Use software to monitor content for certain words or images that may be off-brand and use judgement to adjust or remove
- Determine if a post meets the guidelines of the platform and the business
- Remove offensive posts, offensive language and spam comments.
These content moderator tasks are particularly well-suited to being outsourced. Organisations free up their local teams’ time by sending these tasks to outsourced content moderators. This allows your onshore team to focus on performing higher value, revenue-generating work.