Outsource social media specialists to the Philippines


What is a social media specialist?

A social media specialist is responsible for monitoring and creating content to ensure an organisation has a notable presence across relevant social media platforms. They liaise with copywriters, content creators and the design team to create the content being distributed on these platforms based on site metrics and customer feedback. They are experts at keeping up with the latest trends on social media and applying them to an organisation’s profile to attract potential customers and reach target audiences.

Social media specialist duties and tasks can include:

  • Develop and plan an organisation’s social media strategy
  • Research and define key social media KPIs
  • Post and respond to content 
  • Manage implementation and performance of digital advertising via social media platforms 
  • Utilise social media marketing tools to oversee social media content
  • Analyse and measure the success of social media marketing campaigns and optimise performance.

These marketing tasks are particularly well-suited to being outsourced. Organisations free up their local marketing teams’ time by sending these tasks to outsourced social media specialists. This allows your onshore team to focus on performing higher value, revenue generating work.


What key skills and qualifications make a great social media specialist?

Social media specialists constantly need to stay on top of latest trends to keep an organisation’s brand image trending on social media. They constantly need to balance creativity in generating social media posts with research skills to understand market trends, and analysis techniques to identify an organisation’s social media performance. 

Outsourcing service providers recruit social media specialists the same way an internal, talent acquisition team would. Essentially, they ask the same questions to understand whether these offshore candidates would be able to provide the level of quality required by Australian organisations:

  • What experience and knowledge do you have working with social media platforms such as Facebook, Instagram, Twitter and LinkedIn?
  • How familiar are you with analysing market trends and applying them to campaigns?
  • What are some examples of previous successful social media campaigns you have developed and what were the results?
  • How do you ensure excellent communication when speaking with relevant stakeholders to develop social media campaigns around new products or services launching?
  • What organisation and project management tools have you used?
  • Provide an example of how you showcased a high level of accuracy and attention to detail.
  • What marketing software and tools are you familiar with?

In terms of qualifications, a higher education degree or certificate in marketing, communications or business administration is desirable. Outsourcing companies can help you find the right candidate to meet your organisation's marketing requirements by hiring these specialists who can efficiently create social media campaigns that engage with your target audience to increase revenue and free up time for your onshore team.

Benefits of outsourcing social media specialist roles

Organisations are able to appreciate the added benefits that come from offshoring social media specialist duties to the Philippines, including:

  • Increased employee satisfaction

    Give your local team peace of mind by relieving them of any unnecessary tasks and sharing the workload with an offshore team or team member. This will help increase employee satisfaction within your business. With your social media specialist team able to focus on what they were hired to do, you can expect to see a positive change in your working atmosphere.

  • Cost savings

    Hiring local staff can prove very costly to an organisation. Hiring an offshore team member that can assist your local team with routine social media specialist tasks for a fraction of the price will help you control costs in your organisation, saving up to 70% when compared to hiring locally.

  • Business growth

    Hiring full time offshore social media specialist can help increase profits and supercharge your business growth. By adding extra capability through an offshore team, your local employees will have additional capacity to take on more work and grow your business sustainably.

  • Efficiency increase

    Sending daily, time consuming, repeatable systems administrator tasks offshore will allow your local team to take on more work. By sharing the workload between your onshore and offshore team, you will notice a drastic increase in efficiency and productivity within your organisation.

What are the costs associated with hiring an offshore social media specialist?

Outsourcing your social media specialist roles to the Philippines can represent significant cost savings of up to 70%. At Beepo, we offer a simple monthly fee to help you reduce your overheads and focus on growing your business. This monthly fee covers everything: including infrastructure, security, recruitment and training, management and staff benefits.

For more detailed information on costs, please arrange a business consultation so we can tailor a solution to your business needs.

How does hiring an outsourced social media specialist work?

This first step is to find out if your business is offshore ready. If the answer is yes, here are the next steps:

  • Create a job description: to help us hire the right candidate for your role. We can also assist in this process to ensure we are finding the best talent in the current local market. 
  • Source the right candidate: we source candidates across our database and the local market before presenting you with a shortlist of the most suitable candidates available. 
  • Screen and interview: you screen, interview and select the candidate(s) you’d like to hire while we take care of the infrastructure set up to get them ready to work for your business. It’s usually around six to eight weeks to get your offshore staff up and running.
  • Onboard and train: your business, along with the operational assistance of our offshore management team, organise new staff onboarding and training, including the use of your systems, any relevant processes and workflows they may need and an overview of your company values and culture. This will help your new team member fit seamlessly into your organisation and assist in effective change management with your existing onshore team members.

The Beepo advantage

Beepo is an outsourcing company based in Australia that offers businesses a distinct competitive edge with offshore staffing solutions. We take the time to understand the hardships our clients face when it comes to recruiting hard working, dedicated staff. The Philippines is renowned for its rich talent pool. This makes us adept at finding and recruiting the best talent for our clients.

Additional marketing roles and services your business can outsource to the Philippines

So, you've decided to send your outsource social media specialist tasks to the Philippines to take advantage of the benefits of outsourcing. Why not consider embracing offshoring solutions for your other marketing services as well? Take a look at the below list of roles and services that are well-suited to offshoring:

Interested in learning more about the outsourced solution we can provide for your business?