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A digital marketing specialist is responsible for planning and developing marketing campaigns through online, digitised content focusing on techniques that boost engagement and brand visibility. They essentially use the internet to promote an organisation’s products and services. The marketing campaigns they create are targeted to get the attention of users of technology like mobiles, computers and portable electronic devices.
Digital marketing specialist duties and tasks can include:
These marketing tasks are particularly well-suited to being outsourced. Organisations free up their local marketing teams’ time by sending these tasks to outsourced digital marketing specialists. This allows your onshore team to focus on performing higher value, revenue generating work.
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Digital marketing specialists blend both technical and creative skills to develop effective digital marketing campaigns that seek to improve online user engagement, brand awareness and revenue generation. A general understanding of all digital marketing disciplines along with a strong attention to detail will aid in the development of cohesive and well optimised campaigns that drive results. Experience working with social media platforms, marketing automation, search engine marketing and search engine optimisation are also important.
Outsourcing services recruit digital marketing specialists the same way an internal, talent acquisition team would. Essentially, they ask the same questions to understand whether these offshore candidates would be able to provide the level of quality required by Australian organisations:
In terms of qualifications, a higher education degree or certificate in marketing, communications or business administration with a major in digital marketing is required. Outsourcing companies can help you find the right candidate to meet your organisation's marketing requirements by hiring these specialists who can efficiently create and develop online content with your onshore teams to increase revenue.
Organisations are able to appreciate the added benefits that come from offshoring digital marketing specialist duties to the Philippines, including:
Increased employee satisfaction
Give your local team peace of mind by relieving them of any unnecessary tasks and sharing the workload with an offshore team or team member. This will help increase employee satisfaction within your business. With your digital marketing specialist team able to focus on what they were hired to do, you can expect to see a positive change in your working atmosphere.
Hiring local staff can prove very costly to an organisation. Hiring an offshore team member that can assist your local team with routine digital marketing specialist tasks for a fraction of the price will help you control costs in your organisation, saving up to 70% when compared to hiring locally.
Hiring full time offshore digital marketing specialist can help increase profits and supercharge your business growth. By adding extra capability through an offshore team, your local employees will have additional capacity to take on more work and grow your business sustainably.
Sending daily, time consuming, repeatable digital marketing specialist tasks offshore will allow your local team to take on more work. By sharing the workload between your onshore and offshore team, you will notice a drastic increase in efficiency and productivity within your organisation.
Outsourcing your digital marketing specialist roles to the Philippines can represent significant cost savings of up to 70%. At Beepo, we offer a simple monthly fee to help you reduce your overheads and focus on growing your business. This monthly fee covers everything: including infrastructure, security, recruitment and training, management and staff benefits.
For more detailed information on costs, please arrange a business consultation so we can tailor a solution to your business needs.
This first step is to find out if your business is offshore ready. If the answer is yes, here are the next steps:
Beepo is an outsourcing company based in Australia that offers businesses a distinct competitive edge with offshore staffing solutions. We take the time to understand the hardships our clients face when it comes to recruiting hard working, dedicated staff. The Philippines is renowned for its rich talent pool. This makes us adept at finding and recruiting the best talent for our clients.
Additional marketing roles and services your business can outsource to the Philippines
So, you've decided to send your outsource digital marketing specialist tasks to the Philippines to take advantage of the benefits of outsourcing. Why not consider embracing offshoring solutions for your other marketing services as well? Take a look at the below list of roles and services that are well-suited to offshoring: