Outsourced Digital Marketing Specialists

What is a digital marketing specialist?

A digital marketing specialist is responsible for planning and developing marketing campaigns through online, digitised content focusing on techniques that boost engagement and brand visibility. They essentially use the internet to promote an organisation’s products and services. The marketing campaigns they create are targeted to get the attention of users of technology like mobiles, computers and portable electronic devices.

Digital marketing specialist duties and tasks can include:

Developing and implementing optimised online marketing and advertising campaigns
Liaising with internal marketing teams such as content writers and graphic designers
Analysing and tracking a digital marketing campaigns to collect data to optimise future campaigns such as content engagement and targeting
Creating and implementing a digital content schedule for online marketing platforms such as social media
Tracking digital market trends to incorporate into an organisation’s online marketing strategies.

These marketing tasks are particularly well-suited to being outsourced. Organisations free up their local marketing teams’ time by sending these tasks to outsourced digital marketing specialists. This allows your onshore team to focus on performing higher value, revenue generating work.

Digital marketing specialists blend both technical and creative skills to develop effective digital marketing campaigns that seek to improve online user engagement, brand awareness and revenue generation. A general understanding of all digital marketing disciplines along with a strong attention to detail will aid in the development of cohesive and well optimised campaigns that drive results. Experience working with social media platforms, marketing automation, search engine marketing and search engine optimisation are also important.

Outsourcing services recruit digital marketing specialists the same way an internal, talent acquisition team would. Essentially, they ask the same questions to understand whether these offshore candidates would be able to provide the level of quality required by Australian organisations:

What experience and knowledge do you have working in marketing, including exposure to SEO, SEM, social media, content development, campaign implementation, automation tools and paid digital platforms?
How familiar are you with analysing digital market trends and applying them to optimise performance of campaigns? Can you share an example of when you did this and what the result was?
How do you ensure excellent communication when speaking with relevant stakeholders, such as copywriters and designers, to develop digital marketing strategies?
What organisation and project management tools have you used?
Provide an example of how you showcased a high level of accuracy and attention to detail.
What marketing software and tools are you familiar with?

In terms of qualifications, a higher education degree or certificate in marketing, communications or business administration with a major in digital marketing is required. Outsourcing companies can help you find the right candidate to meet your organisation's marketing requirements by hiring these specialists who can efficiently create and develop online content with your onshore teams to increase revenue.

Benefits of outsourcing digital marketing specialist roles

Organisations are able to appreciate the added benefits that come from offshoring digital marketing specialist duties to the Philippines, including:

Reduced costs

Save up to 70% on employment costs.

Expert support

A reputable outsourced provider can help ensure your outsourced journey is optimised for success.

Improve staff satisfaction

Increase employee satisfaction and decrease staff attrition rates.

Business growth

Foster sustainable business longevity by reinvesting into the growth of your business.

Flexibility and availability

Help your business become more agile and flexible by opening up 24/7 availability.

Access a global talent pool

Give your business the ability to tap into a global talent pool to source candidates from anywhere in the world.

What are the costs associated with outsourcing digital marketing specialist roles?

Outsourcing your digital marketing specialist roles to the Philippines can represent significant cost savings of up to 70%. At Beepo, we offer a simple monthly fee to help you reduce your overheads and focus on growing your business. This monthly fee covers everything: including infrastructure, security, recruitment and training, management and staff benefits.

For more detailed information on costs, please arrange a business consultation so we can tailor a solution to your business needs.

How does hiring an outsourced digital marketing specialist work?

This first step is to find out if your business is offshore ready. If the answer is yes, here are the next steps:

Create a job description: to help us hire the right candidate for your role. We can also assist in this process to ensure we are finding the best talent in the current local market.
Source the right candidate: we source candidates across our database and the local market before presenting you with a shortlist of the most suitable candidates available.
Screen and interview: you screen, interview and select the candidate(s) you’d like to hire while we take care of the infrastructure set up to get them ready to work for your business. It’s usually around six to eight weeks to get your offshore staff up and running.
Onboard and train: your business, along with the operational assistance of our offshore management team, organise new staff onboarding and training, including the use of your systems, any relevant processes and workflows they may need and an overview of your company values and culture. This will help your new team member fit seamlessly into your organisation and assist in effective change management with your existing onshore team members.