What is a graphic designer?
Graphic designers use computer design software to create visual content that communicates an organisation’s product, service or brand to potential and existing customers. They also need to ensure that while attracting target markets, they are also maintaining brand identity and tone in the materials they create.
Graphic designer duties and tasks can include:
- Liaising with key stakeholders, marketing teams and the broader business as required to understand design concept and objective so they can bring it to life
- Adjusting designs to accommodate for advertising or marketing platforms including printed and digital materials
- Managing and updating the organisation’s brand guidelines - ensuring consistency and accuracy in its use across all materials
- Liaising with web developers on implementation of digital design elements.
These marketing tasks are particularly well-suited to being outsourced. Organisations free up their local marketing teams’ time by sending these tasks to outsourced graphic designers. This allows your onshore team to focus on performing higher value, revenue generating work.