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A search engine optimisation (SEO) specialist is responsible for reviewing and editing websites to achieve higher search engine rankings. They are experts at proofing webpages, blogs and any written web content to attract more consumer traffic for an organisation via search engines. They also have good technical skills to enable them to work with web developers to make backend website improvements that also impact search rankings. They liaise with copywriters, content creators, web development and marketing teams to analyse websites for areas of improvement. Their sole goal is to drive more of the right traffic to an organisation’s website.
SEO specialist duties and tasks can include:
These marketing tasks are particularly well-suited to being outsourced. Organisations free up their local marketing teams’ time by sending these tasks to outsourced SEO specialists.
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SEO specialists know how valuable quality content is and understand the importance of keywords and phrases that can increase web traffic. They pair this knowledge with their problem solving and decision making skills to determine what, where, why and how often certain words or phrases need to be mentioned for high optimisations standards. A successful SEO specialist understands the balance between technical web page optimisation and keeping it “real”. Essentially, they know how to squeeze in as much SEO favourable content and while still maintaining a level of readability and common sense to a page’s wordflow.
Working alongside web development, SEO specialists help develop backend optimisation for web pages using Content Management Systems (CMS). This can involve reviewing page content such as headers, URL structure and key heading tags. Further adding to the required technical expertise of a successful SEO specialist is the art of link building. Expanding on their goal to increase search engine rankings of a website or page, they can do so by increasing the number of quality inbound links or getting other websites to link back to the page in question.
Outsourcing service providers recruit SEO specialists the same way an internal, talent acquisition team would. Essentially, they ask the same questions to understand whether these offshore candidates would be able to provide the level of quality required by Australian organisations:
In terms of qualifications, a higher education degree or certificate in marketing, communications or business administration is desirable. A few years experience in online marketing is also preferred as SEO specialists understand how to attract target audiences and read market trends; skills developed through on the job experience.
Outsourcing companies can help you find the right candidate to meet your organisation's marketing requirements. By hiring these specialists who can efficiently consult alongside your marketing team to optimise overall website performance, businesses will see an increase in revenue and more time for their onshore staff to focus on what they were hired to do.
Organisations are able to appreciate the added benefits that come from offshoring SEO specialist duties to the Philippines, including:
Increased employee satisfaction
Give your local team peace of mind by relieving them of any unnecessary tasks and sharing the workload with an offshore team or team member. This will help increase employee satisfaction within your business. With your SEO specialist team able to focus on what they were hired to do, you can expect to see a positive change in your working atmosphere.
Hiring local staff can prove very costly to an organisation. Hiring an offshore team member that can assist your local team with routine SEO specialist tasks for a fraction of the price will help you control costs in your organisation, saving up to 70% when compared to hiring locally.
Hiring full time offshore SEO specialist can help increase profits and supercharge your business growth. By adding extra capability through an offshore team, your local employees will have additional capacity to take on more work and grow your business sustainably.
Sending daily, time consuming, repeatable SEO specialist tasks offshore will allow your local team to take on more work. By sharing the workload between your onshore and offshore team, you will notice a drastic increase in efficiency and productivity within your organisation.
Outsourcing your SEO specialist roles to the Philippines can represent significant cost savings of up to 70%. At Beepo, we offer a simple monthly fee to help you reduce your overheads and focus on growing your business. This monthly fee covers everything: including infrastructure, security, recruitment and training, management and staff benefits.
For more detailed information on costs, please arrange a business consultation so we can tailor a solution to your business needs.
This first step is to find out if your business is offshore ready. If the answer is yes, here are the next steps:
Beepo is an outsourcing company based in Australia that offers businesses a distinct competitive edge with offshore staffing solutions. We take the time to understand the hardships our clients face when it comes to recruiting hard working, dedicated staff. The Philippines is renowned for its rich talent pool. This makes us adept at finding and recruiting the best talent for our clients.
Additional marketing roles and services your business can outsource to the Philippines
So, you've decided to send your outsource SEO specialist tasks to the Philippines to take advantage of the benefits of outsourcing. Why not consider embracing offshoring solutions for your other marketing services as well? Take a look at the below list of roles and services that are well-suited to offshoring: