What is a SEO specialist?
A search engine optimisation (SEO) specialist is responsible for reviewing and editing websites to achieve higher search engine rankings. They are experts at proofing webpages, blogs and any written web content to attract more consumer traffic for an organisation via search engines. They also have good technical skills to enable them to work with web developers to make backend website improvements that also impact search rankings. They liaise with copywriters, content creators, web development and marketing teams to analyse websites for areas of improvement. Their sole goal is to drive more of the right traffic to an organisation’s website.
SEO specialist duties and tasks can include:
- Using various search engine marketing techniques and applications to measure, record and reveal SEO ranking scores; this could consist of readability, keywords, plagiarism and word count
- On-page optimisation such as reviewing whether the content is of good quality, metadata, HTMl structures and page loading times
- Link building
- Checking analytics to discover how webpages are performing and measuring the traffic and performance improvements
- Collaborating with digital marketing teams on implementation of SEO strategies.
These marketing tasks are particularly well-suited to being outsourced. Organisations free up their local marketing teams’ time by sending these tasks to outsourced SEO specialists.