Do you know how powerful content marketing is in the real estate industry? Check out this blog to find out more.
Kylie Davis is a leading commentator and speaker on proptech and innovation in real estate. She is the founder of her own startup, Real Content, and a co-founder of content marketing automation proptech HomePrezzo. Kylie has an MBA from the University of NSW and a 25-year career across media and big data, holding senior editorial and marketing roles at Fair fax,News Corp and CoreLogic. Kylie is an advisor on advisory boards including Cribz, Property Investment Professionals Australia and consults to the Real Estate Institute of NSW and OpenAgent. She is a finalist in the thought leadership category of the 2019 REB Women in Real Estate Awards.
Why all the hype about content marketing?
Do you know how powerful content marketing is in the real estate industry? Check out this blog to find out more.
Getting started with content marketing in real estate - our top hacks
Ready to start creating content for your real estate agency but not sure how and where to start? For top content tips and cheats, check out this blog.
10 property story ideas you could probably produce right now
Struggling to create content for your real estate agency? Check out this blog for 10 story ideas that you can (probably) start creating today.
How to create content that works for your real estate agency
Want to know how to create content specifically tailored to the audience of your real estate agency? Check out this blog to find out how.
The future of property management from 2020
As we enter a new decade, change is expected - the future of property management looks very interesting. In this blog, Kylie Davis gives her opinion on what’s to come for PMs from 2020.
6 predictions for real estate in 2020
With a new decade comes a fresh start for the real estate industry. Here are six predictions for real estate from 2020.
Artificial Intelligence and outsourcing for the future
Artificial Intelligence is revolutionising the world and particularly the real estate industry. This blog presents some of the changes and opportunities AI has brought to the industry.
Why Call Lists Don’t Build Relationships
Calling clients regularly and having valuable, relevant discussions will build strong relationships and your clients will actually look forward to what you have to share. This blog explores the types of conversations you should be having with your clients to nurture strong relationships.
3 Startups helping agents extract more from their data
There are now startups that have harnessed the power of AI so that you can collect, analyse and manage huge amounts of data with the click of a button. This blog looks into three startups that are changing the way real estate agents deal with big data.
How AI Can Make You More Efficient And Win More Clients
AI is drastically changing the way we do business from improving efficiency to customer service. This blog looks into how AI and automation is changing the real estate industry and how you can utilise it to stay ahead of your competitors.
It’s Time For Home Selling To Stop Being A ‘Shitty Process’
The real estate industry has a serious problem with customer relations and it is up to you to push for change.
Why Does Real Estate Make Everyone So Crazy?
The real estate industry can be stressful and emotionally draining, but it doesn’t have to be. This blog explores the causes and possible solutions for the stressors that arise in the property management profession.
4 Proptech Innovators Creating Transparency In Real Estate Negotiations
The biggest grievance of all property buyers or sellers is the lack of transparency around the buying and selling process. This blog shows how 4 Proptech innovators are helping to change this.
Does Real Estate Have A Groupthink Problem?
Groupthink is when a group of well-intentioned people make non-optimal decisions by placing the desire for harmony and conforming above all else. The blog explores if real estate has a groupthink problem which is impacting on diversity in the industry.
Robots in Real Estate
Robots are already a ‘thing’ in real estate agencies. This blog explores how they are automating content creation, sending email, interrogating databases, responding to client inquiries and even telling your sales team who to call and what to say.
Time For Real Estate Agents To Embrace Australian Proptech
This blog explores why the Australian real estate community needs to come together around proptech and look at ways to embrace the innovation that is being delivered at an increasingly rapid rate, according to industry experts.
Relationships in Real Estate Are Sexy Again
Relationships are hard. So, it’s no wonder that most agents would prefer to focus on the transaction. This blog explores how technology is freeing up agents to focus on building better customer relationships.
The Tech Trends Changing Real Estate Right Now
AI and Big Data . Just some of the key technology trends that are changing the real estate industry. This blog explores these and more tech trends being driven by computing power and human potential.
Is Your PM Team Elevating Or Anchoring Your Business?
Is the property management team in your business an asset or a liability? This blog examines research around how customers experience the quality of service from real estate agents.
Do you know how powerful content marketing is in the real estate industry? Check out this blog to find out more.
Ready to start creating content for your real estate agency but not sure how and where to start? For top content tips and cheats, check out this blog.
Struggling to create content for your real estate agency? Check out this blog for 10 story ideas that you can (probably) start creating today.
Want to know how to create content specifically tailored to the audience of your real estate agency? Check out this blog to find out how.
As we enter a new decade, change is expected - the future of property management looks very interesting. In this blog, Kylie Davis gives her opinion on what’s to come for PMs from 2020.
With a new decade comes a fresh start for the real estate industry. Here are six predictions for real estate from 2020.
Artificial Intelligence is revolutionising the world and particularly the real estate industry. This blog presents some of the changes and opportunities AI has brought to the industry.
Calling clients regularly and having valuable, relevant discussions will build strong relationships and your clients will actually look forward to what you have to share. This blog explores the types of conversations you should be having with your clients to nurture strong relationships.
There are now startups that have harnessed the power of AI so that you can collect, analyse and manage huge amounts of data with the click of a button. This blog looks into three startups that are changing the way real estate agents deal with big data.
AI is drastically changing the way we do business from improving efficiency to customer service. This blog looks into how AI and automation is changing the real estate industry and how you can utilise it to stay ahead of your competitors.
The real estate industry has a serious problem with customer relations and it is up to you to push for change.
The real estate industry can be stressful and emotionally draining, but it doesn’t have to be. This blog explores the causes and possible solutions for the stressors that arise in the property management profession.
The biggest grievance of all property buyers or sellers is the lack of transparency around the buying and selling process. This blog shows how 4 Proptech innovators are helping to change this.
Groupthink is when a group of well-intentioned people make non-optimal decisions by placing the desire for harmony and conforming above all else. The blog explores if real estate has a groupthink problem which is impacting on diversity in the industry.
Robots are already a ‘thing’ in real estate agencies. This blog explores how they are automating content creation, sending email, interrogating databases, responding to client inquiries and even telling your sales team who to call and what to say.
This blog explores why the Australian real estate community needs to come together around proptech and look at ways to embrace the innovation that is being delivered at an increasingly rapid rate, according to industry experts.
Relationships are hard. So, it’s no wonder that most agents would prefer to focus on the transaction. This blog explores how technology is freeing up agents to focus on building better customer relationships.
AI and Big Data . Just some of the key technology trends that are changing the real estate industry. This blog explores these and more tech trends being driven by computing power and human potential.
Is the property management team in your business an asset or a liability? This blog examines research around how customers experience the quality of service from real estate agents.
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