Outsource lead generation specialists to the Philippines


What is a lead generation specialist?

A lead generation specialist is responsible for acquiring, qualifying and evaluating new leads. They identify and pursue leads generated by marketing activities such as social media, advertising or customer referrals. Their primary focus is to continually search for the right business, clients and prospects for organisations to sell to. They are experts at sourcing quality leads to pass over to sales representatives to ensure a more efficient and faster sales process.

Lead generation specialist duties and tasks can include:

  • Following up on leads and conduct market research to identify potential prospects
  • Supporting the sales team by conducting lead maintenance and documentation
  • Liaising with marketing departments to recommend ways to drive leads and online traffic
  • Building prospect relationships by contacting and following up communications to move leads through sales funnel efficiently
  • Manage data for new and existing leads in CRM

These sales tasks are particularly well-suited to being outsourced. Organisations free up their local sales teams’ time by sending these tasks to outsourced lead generation specialists. This allows your onshore team to focus on performing higher value, revenue generating work.


What key skills and qualifications make a great lead generation specialist?

Lead generation specialists often work in fast-paced environments which include sales and activity quotas. Time management, motivation, confidence and the ability to connect with prospects are some of the key skills to succeed in this role. These specialists are not just expected to make one phone call to a lead and then pass them onto other sales representatives. Lead generation specialists need to create client relationships with potential leads to set up a solid foundation for sales representatives to step in and close deals. 

Outsourcing service providers recruit lead generation specialists the same way an internal, talent acquisition team would. Essentially, they ask the same questions to understand whether these offshore candidates would be able to provide the level of quality required by Australian organisations:

  • What experience and knowledge do you have with lead generation or similar sales or customer service type roles?
  • What are your conflict negotiation skills like?
  • How do you ensure excellent communication in explaining appropriate products and services to potential and existing customers?
  • Provide an example of how you dealt with a difficult customer and resolved the issue in a quick and efficient manner?
  • How familiar are you with CRM databases?

A higher education degree or certificate is not required with telemarketing, although if necessary, business, marketing or communications would offer base knowledge of the sales process. Client-facing, sales and interpersonal skills are developed over time within these environments. Essentially, organisations need to assess what level of experience they require of their lead generation team to assess then whether higher education is a requirement vs. real world experience. 

Outsourcing companies can help you find the right candidate to meet your organisation's sales requirements. By hiring lead generation specialists who can efficiently establish relationships and interest with prospects over the phone, you can enable your onshore teams with the time and leads needed to increase revenue.

Benefits of outsourcing lead generation specialist roles

Organisations are able to appreciate the added benefits that come from offshoring lead generation duties to the Philippines, including:

  • Increased employee satisfaction

    Give your local team peace of mind by relieving them of any unnecessary tasks and sharing the workload with an offshore team or team member. This will help increase employee satisfaction within your business. With your lead generation officer team able to focus on what they were hired to do, you can expect to see a positive change in your working atmosphere.

  • Cost savings

    Hiring local staff can prove very costly to an organisation. Hiring an offshore team member that can assist your local team with routine lead generation tasks for a fraction of the price will help you control costs in your organisation, saving up to 70% when compared to hiring locally.

  • Business growth

    Hiring full time offshore lead generation specialist can help increase profits and supercharge your business growth. By adding extra capability through an offshore team, your local employees will have additional capacity to take on more work and grow your business sustainably.

  • Efficiency increase

    Sending daily, time consuming, repeatable broker support officer tasks offshore will allow your local team to take on more work. By sharing the workload between your onshore and offshore team, you will notice a drastic increase in efficiency and productivity within your organisation.

What are the costs associated with hiring an offshore lead generation specialist?

Outsourcing your lead generation specialist roles to the Philippines can represent significant cost savings of up to 70%. At Beepo, we offer a simple monthly fee to help you reduce your overheads and focus on growing your business. This monthly fee covers everything: including infrastructure, security, recruitment and training, management and staff benefits.

For more detailed information on costs, please arrange a business consultation so we can tailor a solution to your business needs.

How does hiring an outsourced lead generation specialist work?

This first step is to find out if your business is offshore ready. If the answer is yes, here are the next steps:

  • Create a job description: to help us hire the right candidate for your role. We can also assist in this process to ensure we are finding the best talent in the current local market. 
  • Source the right candidate: we source candidates across our database and the local market before presenting you with a shortlist of the most suitable candidates available. 
  • Screen and interview: you screen, interview and select the candidate(s) you’d like to hire while we take care of the infrastructure set up to get them ready to work for your business. It’s usually around six to eight weeks to get your offshore staff up and running.
  • Onboard and train: your business, along with the operational assistance of our offshore management team, organise new staff onboarding and training, including the use of your systems, any relevant processes and workflows they may need and an overview of your company values and culture. This will help your new team member fit seamlessly into your organisation and assist in effective change management with your existing onshore team members.

The Beepo advantage

Beepo is an outsourcing company based in Australia that offers businesses a distinct competitive edge with offshore staffing solutions. We take the time to understand the hardships our clients face when it comes to recruiting hard working, dedicated staff. The Philippines is renowned for its rich talent pool. This makes us adept at finding and recruiting the best talent for our clients.

Additional sales support roles and services your business can outsource to the Philippines

So, you've decided to send your outsource lead generation specialist tasks to the Philippines to take advantage of the benefits of outsourcing. Why not consider embracing offshoring solutions for your other sales support services as well? Take a look at the below list of roles and services that are well-suited to offshoring:

Interested in learning more about the outsourcing solutions we can provide for your business?