What is outsourced marketing?
Outsourcing marketing involves giving certain marketing tasks to a staff member outside of your organisation to complete. Tasks can range from administration based work through to implementation of marketing campaigns. Outsourcing is also ideal for the huge range of digital based marketing tasks such as social media and email marketing as well as monitoring and responding to your audience. These external resources are often located offshore in places such as the Philippines.
Whether you're a large business or small, outsourcing marketing can free up an incredible amount of time for your local team and allow them to focus on core business tasks such as strategy, campaign and brand development. These types of tasks are higher in value to your business and revolve around generating sales and new business, or managing and nurturing client relationships. Meanwhile the fulfilment and detailed side of implementation can be managed offshore.
By outsourcing your marketing efforts, not only will your local team feel well-supported, you’ll also save on employment costs. An offshore marketing resource can assist with a huge range of tasks, including but not limited to:
- Social media post creation and scheduling
- Email marketing campaign creation and scheduling
- Social and online paid advertising
- Content creation
- Graphic design
- Managing and responding to online comments
- Event marketing and attendee management
- Video editing.