What is outsourced lead generation?
Outsourcing lead generation involves sending sales related tasks such as appointment setting, outbound calling and quote generation to staff who are external to your company for fulfilment. This is often in overseas locations such as the Philippines.
By outsourcing lead generation, the first step in your sales process, your local team can then focus on converting the leads they create to sales, making a positive impact on your bottom line. This is a very effective sales model where businesses can enjoy significant cost savings in the lead generation phase of the sales process.
Outsourcing provides your sales team with a consistent stream of leads to convert into new business. An offshore lead generation representative can complete a range of tasks including but not limited to:
- Appointment setting
- Attending to enquiries
- Conducting research.
- Developing prospect pipelines
- Documenting and reporting on results
- Following up with prospects
- Generating quotes
- Outbound calling and emailing
- Utilising CRM sales tool