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[Video] Why an Australian / Filipino blended marketing team works so well

Gary Culverhouse
AUTHOR
Gary Culverhouse
    1 minute read

With the right provider and resources, your business could benefit greatly from a blend marketing team. This video blog explores how to go about it.

Transcript:

“Managing a blended marketing team may seem difficult at first, but with the right provider and resources, your business could benefit greatly.

So, what exactly is a blended marketing team?

Well it consists of both onshore and offshore team members. For example, here at Beepo our own marketing team consists of both Australian and Filipino staff.

We’ve been running a blended marketing team now for 5 years with great results.

So how do you manage the marketing team? First step is to determine what tasks remain onshore and what tasks are sent offshore. For example, at Beepo all content creation and marketing strategy is kept onshore.

Philippines based roles generally include marketing assistants, graphic designers, video Editors, web developers, digital marketers, software developers and so on.
The offshore team focus on implementation and execution.
When managing a blended marketing team, it is important to keep track of your team’s output, We suggest using tools like Mavenlink, Basecamp, Trello or Monday.

By adding Philippines-based staff to your marketing team you can generally get 3 for the price of 1, that is 3 offshore marketing staff for the cost of 1 locally. What a great way to ramp up your marketing activity and grow your business.

To learn more about managing marketing campaigns and marketing teams with a blended approach, contact us today.”

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