B_eBook_10 Offshore Roles you need to boost your capability and grow your margins_cover (1)


Are you struggling to work out how you could leverage the power of an offshore team?

If you’ve never visited a country that offers outsourced services to Western businesses, you might find it difficult to imagine how offshoring could ever be a viable option for your business. Step into a skills-rich country like the Phillipines and you will soon discover that it is all very possible.

Here are some positions you can easily offshore to the Philippines to add instant value to your business.

Accountant and bookkeeper

A successful accountant or bookkeeper consists of two parts: the administrative, compliance accounting work and the advisory, relationship-building side. If given the opportunity, most businesses would prefer to have their onshore accounting teams focus on the advisory side rather than spend valuable, billable hours on data entry and report generation.

Outsourcing is a solution to achieving this. By handing over the administrative, repetitive, rule-based, transactional accounting tasks to qualified accountants or bookkeepers overseas, your onshore accounting team can focus on building customer relationships and analysing accounting data.

Outsourced accountants and bookkeepers can take care of tasks such as, but not limited to:

  • Preparing financial statements and tax returns
  • Reviewing income vs expenditure of a business
  • Managing cash flows and budgets
  • Conducting financial investigations and insolvency management
  • Bank reconciliation
  • Payroll processing and maintaining entitlements and employee records
  • BAS (Business Activity Statement) preparation and reporting
  • Taxable payment reports
  • Monthly management and accounting reports
  • Checking financial records for accuracy and completeness
  • Processing purchases, sales, receipts and payments
  • Record keeping
  • Accounts payable and receivable
  • General ledger and journal entries.

Digital marketing assistant

A digital marketing assistant is responsible for planning and developing marketing campaigns through online, digitised content - focused on techniques that boost engagement and brand visibility. They essentially use the internet to promote an organisation’s products and services. 

The marketing campaigns they create are targeted to get the attention of consumers and customers online across a variety of devices. Digital marketing has become increasingly labour intensive, with businesses turning to outsourcing as a viable solution over the years due to the sheer talent that is available in the offshore market. As a result of tapping into offshore markets, businesses are building brand awareness and increasing their online exposure for a fraction of the price as if they were to recruit locally.

Outsourced digital marketing assistants can take care of tasks such as, but not limited to:

Digital Marketing Assistant
  • Developing and implementing optimised online marketing and advertising campaigns
  • Liaising with internal marketing teams such as content writers and graphic designers
  • Analysing and tracking digital marketing campaigns to collect data to optimise future campaigns such as content engagement and targeting
  • Creating and implementing a digital content schedule for online marketing platforms such as social media
  • Tracking digital market trends to incorporate into an organisation’s online marketing strategies.

Recruiter or sourcing specialist

A recruiter or sourcing specialist is responsible for sourcing candidates using various channels, planning interviews with hiring managers and coordinating selection procedures and criteria. Organisations outsource these roles to handle the entire recruitment process so that line managers can focus on their work, and leave the hiring and sourcing process to the professionals.

Outsourced recruiters and sourcing specialists don’t only work on immediate vacancies but keep an up-to-date candidate pool of talent in relevant departments. This ensures that when contracts or full time positions require a replacement, they can act quickly and efficiently to provide a suitable candidate.

Outsourced recruiters and sourcing specialists can take care of duties and tasks such as, but not limited to:

  • Liaising with hiring managers to determine requirement needs and selection criteria
  • Sourcing potential candidates through various platforms including online advertisements, LinkedIn, social media and job boards
  • Managing the hiring process from start to finish, including screening, interviewing and managing job offer stages
  • Organising the interview process and questions for shortlisted applicants.

Administrative or executive assistant

Back office admin can be crippling to business growth - it’s one of the main driving forces behind  employee turnover rates. This is because highly qualified staff are often being assigned to back office, routine admin tasks that distract them from completing the tasks they should be doing in their role. For this reason, businesses are utilising outsourced staffing solutions to free up time and create capacity in their business. 

By adding additional capabilities of an offshore administrative or executive assistant, businesses are improving their focus on core business whilst increasing turnaround times and improving output quality. As a result, these businesses are also experiencing a decrease in staff retention rates and increased customer satisfaction rates.

Outsourced administrative or executive assistants can take care of duties and tasks such as, but not limited to:

  • First point of contact for senior stakeholders responsible for communication diary management
  • Generating reports, memos or meeting minutes
  • Filing paperwork and organising documents or folders
  • Transcription work and proofreading
  • Keeping up-to-date with any internal or external correspondence that pertains to executives
  • Being the point of contact between senior management and fellow stakeholders
  • Organising meetings and handling correspondence
  • Maintaining schedules, travel itineraries and other relevant arrangements.

Data entry officer or data encoder

Businesses offshore data entry and encoding to take advantage of efficiencies in terms of both costs and human resources. Given the advances in data applications and cloud computing, these tasks can be performed anywhere globally and at a considerable cost saving for a company.

By outsourcing this work offshore, your local team can then focus on the drivers of your business at an analytical and strategic level. They can also develop new products and services, establish new revenue streams and nurture customer relationships.

Outsourced data entry officers and data encoders can take care of duties and tasks such as, but not limited to:

  • General data entry tasks
  • Ensuring data is accurate before entering into relevant databases
  • Interpreting data on paper and translating it digitally
  • Data system maintenance and management
  • Data backups
  • Proofing and editing data.
Data Entry

Customer service representative

Poor customer service has the power to erode profits which can ultimately destroy your bottom line. Because of this, businesses must invest in excellent quality customer service. Not only will it leave customers satisfied with their experience, but it will also help you grow your business sustainably. Businesses are tapping into the offshore market due to the sheer volume of talent that is available overseas. Hiring highly proficient, outsourced customer service representatives will ensure that your company’s image is maintained. By hiring these customer service representatives offshore, you can even tap into 24/7, round-the-clock support services for your customers. These representatives who can efficiently solve customer queries and provide excellent customer service in the process can free up your onshore team’s time to generate more revenue and develop customer relationships.

Outsourced customer service representatives can take care of duties and tasks such as, but not limited to:

  • Maintaining a calm, positive and empathetic attitude when dealing with customer concerns and queries at all times
  • Liaising with clients through different channels such as social media platforms, email or phone
  • Acknowledging and working to resolve customer complaints or issues
  • Using expert product knowledge to process orders and customer applications
  • Maintaining records of customer interactions on CRM database systems to keep track of product issues, complaints and past transactions.

Graphic designer

Creativity in business is essentially about ensuring your brand stands out from the crowd. Local help, however, can be costly. It’s one of the many reasons companies worldwide are implementing offshore staffing solutions to help reduce fixed costs.

By hiring outsourced graphic designers for your business, you can save up to 70% on employment costs simply by hiring in a low cost economy. Businesses are tapping into the offshore market due to the sheer volume of talent that is available.

Outsourced graphic designers can take care of duties and tasks such as, but not limited to:

  • Liaising with key stakeholders, marketing teams and the broader business as required to understand a design concept and objective so they can bring it to life
  • Adjusting designs to accommodate for advertising or marketing platforms including printed and digital materials
  • Managing and updating the organisation’s brand guidelines - ensuring consistency and accuracy in its use across all materials
  • Liaising with web developers on implementation of digital design elements.


If you want to learn more on the above topics, as well as other roles your business can send offshore to leverage the power of outsourcing, then download the full version of our ‘10 offshore roles you need to boost your capability and grow your margins today’ eBook. Just fill in the form below.