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How to scale and grow your organisation
with a blended marketing team
An outsourcing case study

Marketing has become complex and all-consuming. It’s therefore not surprising so many organisations struggle with efficiency and a lack of focus.

The nature of marketing now also means that it can be very resource intensive. It’s this particular reason why many organisations struggle to prioritise where to focus their efforts, investment and resource. This is a common mistake which can directly impact brand equity, digital presence, meaningful audience interaction and financials.

The solution? Outsourcing is a smarter resourcing strategy that can assist with cost savings and business efficiencies. Outsourcing elements of your marketing department can be done with a limited budget and can work toward increasing your ROI dramatically.

Don’t just take our word for it… read on to hear how one organisation increased their marketing efficiencies through implementing a blended marketing team.

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The Customer

The Customer

A medium-sized professional services organisation working across several industry verticals.

The Challenge

The Challenge

To scale the growth of their business with improved efficiencies, a better lead generation engine and improved conversion rates by using the same annual marketing budget in a considerably different way. The ultimate goal was to develop an inbound marketing strategy to help grow their business with less reliance on outbound sales activity.

How it works

How it works

This particular organisation kept strategy, content development and project management onshore and outsourced all implementation functions offshore.

Here is the way they structured their blended department, the roles they engaged and the types of responsibilities that sat alongside each.

How it works
Communication

Communication

Cloud-based applications were adopted to ensure both onshore and offshore teams could collaborate and communicate effectively. Communication was absolutely critical to the successful implementation of their blended marketing team so ensuring the right tech was in place was imperative.

The results

The results

In this particular scenario, with a blended marketing team and the ability to focus their marketing and use their resource more effectively this organisation was able to achieve a 100% inbound marketing strategy, no longer needing to rely on outbound sales initiatives. They also experienced a 104% increase in lead generation over a 12 month period after implementing a content-led strategy via their new blended team.

Are you considering outsourcing in your business?

At Beepo, we offer support in an array of roles so that our offshore staff can assist your organisation in whatever capacity you require.

Outsourcing is a process that improves productivity, efficiency, retention rates and staff satisfaction. It’s a process that can save your business up to 70% on employment costs compared with hiring locally.

Stay ahead of your competitors by outsourcing the following roles including:

Meet Beepo's very own Philippines-based marketing team

Learn more on the offshore element of our blended marketing team and what they are responsible for.

Meet the marketing team

Interested in learning more about how outsourcing could work in your business?
Get in touch today.

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