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The Small Business Download wrap up
February 26, 2018

The Small Business Download wrap up

Written by: Aimee Engelmann

So first up, awesome venue at the Loft, and a connected bunch of business leaders ready to learn and network.

Virtual teams are becoming super popular and Mia from MiVirtual covered off the basics in cloud based tools as well as the factors that are essentials to get right. Training is one of aspects that are perceived to be hard and Mia shared the tools like Jing that makes it easy to record your training as you do it and make video clips for free up to 5 mins.

Adam from Reload helped remind us that it’s all about the customer (just quietly my fav topic). Picked up some tips on checking out Google trends, which helps you see the search history for your product and service keywords, and how search demand falls and rises. Adam introduced Frame, a newish tool that helps build an audience profile based on their purchases and media consumption.

Site search in Google Analytics came up in Adam’s session – also loved this tip. Site search in your analytics account help you understand what customers are searching for on your site. Great way to help build FAQs and new content that you need to add to your website. I see this as one of the best tools to help you re-form your website content to keep the customers point of view at the heart of everything you do (back to my fav topic).

Adam ran through the digital marketing tactics for each stage of the buyer journey, with case studies weaved in. He called out that blog content that is about your business (he gave the example of moving office on your blog) mostly, customers simply don’t care.

Katie from WattsNext spoke about great culture and “heartbeat” by setting vision, mission and values and their true meaning. Great advice on how to put people at the centre of our businesses.

Peter from Datto then very transparently opened up to tell us he was about to scare the c&%p out of us. I learnt Malware has some serious implications, I got a little lost in the part about Crypto mechanics but the essence really is that there is risk, it’s real in some cases, undetected even by modern malware virus protection. I definitely don’t want to be “Crypo’ed”. What scared me the most is that Cyrpto even has an affiliate program – WTF. Great presentation and a hard act to follow.

I closed out the speaker sessions sharing the 4 secrets of high growth businesses. I’d love to share with you but was attendee only premium content!

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